EMPO Progress Reports

Kroger Adds PINK -- Propelling EMPO's Future Legacy in Mainstream Retail

May 21, 2013

Longtime followers and even relative newcomers to the Empowered Products' growth story should now be recognizing a very significant trend. While it's true America has historically lagged behind Europe in terms of embracing global sexuality trends, there's no doubt that the U.S.A. is finally beginning to catch up!

Perhaps you've begun to notice that Americans are becoming increasingly accustomed to placing their sexual enhancement lubricants - such as our PINK® and GunOil® brands - in their shopping carts right alongside their milk and eggs! Words like "lube," "toy-play," and "masturbation" are no longer considered taboo - and we'd like to think we've had something to do with that.

Not only is this good news for newly-empowered American consumers, it's potentially even greater news for EMPO shareholders as more and more mainstream retailers begin to realize the value in carrying our PINK® and GunOil® lines of personal lubricants for their customer bases. From the onset of our operational growth, and now spanning a full decade-plus, Empowered Products has remained at the very forefront of the sexual products revolution into mainstream retail channels - and our recent press releases clearly underpin that point:

  • October 9, 2012: Target is Empowered Products' Newest National Retailer to Sell PINK® and Gun-Oil®
     
  • February 21, 2013: Wal-Mart places first order for Empowered Products' GunOil® and PINK® lines of personal lubricants
     
  • April 24, 2013: CVS Expands Order for Empowered Products' GunOil® and PINK® Products to 5,000 Pharmacy Locations Across the United States
     

And today...

  • May 21, 2013: Kroger places Empowered Products' PINK® in 1,400 stores across its U.S. National Grocery Chain

As a shareholder of Empowered Products (EMPO), we fervently believe that you are well-positioned at the early stages of a growing consumer trend that will continue to propel our product sales growth within the mainstream retail sector. Thus far in 2013, we've had a string of successes in securing many of the biggest names in retail including Wal-Mart (orders for 600 stores), CVS (orders for 5,000 stores), Walgreens (orders for 250 stores), and Kroger (orders for approximately 1,400 stores).

Our new sales relationship with Kroger not only puts us squarely in the grocery store chain sector, but also provides us with direct entry into the convenience store arena - which could prove to be an even bigger market for our products. As a company, we believe we're on-track for more exciting announcements in the weeks and months ahead - so be sure to update your contact information with us.

To access our full press release on our new sales relationship with The Kroger Co., please click here.

Also, be sure to sign up to receive our president's Recent Milestones & Near-Term Forecast report for the current calendar year as well as our newly updated Shareholder Information Kit. This is essential information for all EMPO shareholders.

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