EMPO Progress Reports
PINK featured on a live episode of The Balancing Act
October 4, 2014
At Empowered Products, we are actively increasing our consumer communication in the media with a focus on bringing the benefits of our PINK® and Gun Oil® lines of personal lubricants to the forefront of the mainstream consciousness.
As part of that effort, Mark Olson, our VP of Worldwide Sales & Marketing, recently had the opportunity to sit down with Olga Villaverde, host of The Balancing Act. In the segment, Mark discusses with Olga the role of sexual health and wellness in creating romance and intimacy for women of all ages -- and, of course, the many benefits of our PINK lubricants.
The Balancing Act, airing on Lifetime® TV, is America's premier women's morning show dedicated to creating trusted solutions for women facing today's greatest challenges. If you happened to miss the 8 August 2014 live episode of The Balancing Act, you can watch the entire interview by clicking on the image above.
Our president and CEO, Scott Fraser, had this to say, "I am proud to have our PINK line featured on a live episode of The Balancing Act -- a progressive venue for today's independent woman. Women are an integral part of our expanding base of loyal consumers, and we are honored to bring the many benefits of PINK to today's sensually-aware women through this beneficial program."