EMPO Progress Reports
PINK® and Gun Oil® Set to Take-On Europe with Newly Attained CE Certification
January 9, 2015
Earlier this week, we announced that our PINK and Gun Oil lines of personal lubricants have received CE certification for sales across Europe. The CE certification will enable our company to expand distribution and sales of our products throughout mass market pharmacy and grocery outlets and adult wholesalers throughout the European Union (EU). Or in other words, with CE certification now under our belt, our products will now be able to move freely throughout the European markets in full compliance with EU legislation.
The CE Mark is mandatory for specific product groups in the European Economic Area (EEA) which consists of the 27 Member States of the EU and the European Free Trade Association (EFTA) countries of Iceland, Norway, Switzerland and Liechtenstein. The European Commission describes the CE Mark as an EU "passport" which fosters free circulation of products within the EEA.
Our president and CEO, Scott Fraser, had this to say, "I am very proud that our PINK and Gun Oil products now bear the CE Mark. This is an important accomplishment and a critical step in our company's plan to market and sell our products worldwide."
The personal lubricant market is growing faster than many other wellness product categories creating a worldwide trend in which EMPO is well-positioned for expansive growth. High-quality personal lubricants and sexual wellness products are expanding their presence in the mainstream media and global retail marketplace as consumers in virtually every adult age category are demanding more sophisticated sexual wellness products and are using them in greater volumes than ever before.
Perhaps most importantly for Empowered Products as a growth company – and for you as a current or future EMPO shareholder – is that today's consumers are demanding to be able to shop for their sexual lubricants in the same places they shop for everything else. And that is precisely what's happening today with the rapid expansion of sexual wellness products firmly into the global mainstream markets.
By keeping a step ahead of this powerful market uptrend, our company has been able to quickly carve out shelf-space in the family planning sections of some of the largest U.S. retail chains including Walmart, Walgreens, CVS, Rite Aid, Kroger, Roundy's and HEB. In total, Empowered Products has sales in over 24,000 retail locations in more than 30 countries spanning four continents.
This is an exciting time for Empowered Products as we embark on our expansion initiatives across the European markets. We are currently in the process of affixing our PINK and Gun Oil products with the CE mark for distribution across Europe. We see this as a major growth opportunity not only for our company but also for our shareholders.