EMPO Progress Reports
Lovers Rejoice as Empowered Products Goes Big for Valentine's Day
January 28, 2015
Lovers will be ecstatic to hear that they can now save a little cash on purchases of PINK® and Gun Oil® just in time for Valentine's Day! The way they can do this is by looking for our $3 and $4 off manufacturer's coupons in SmartSource free-standing insert circulars in the Sunday and weekly neighborhood editions of newspapers serving New York City metro, Philadelphia, Pittsburgh, Washington, DC, Detroit, Cincinnati, Chicago, Milwaukee, Green Bay, Dallas/Fort Worth metro, Austin, Houston, San Antonio, Seattle, Los Angeles, Portland, Ore., Boston, and Providence, Rhode Island.
Commencing the week of January 25, this is our broadest consumer advertising campaign to date in support of the more than 24,000 U.S. retail locations carrying our sensual lubricants. The goal of our campaign is to encourage consumers to visit their favorite Walgreens, CVS, Walmart, Rite Aid, Kroger, Fred Meyer, Roundy's and HEB stores to redeem the coupons for PINK and Gun Oil products for the following discounts:
- $3.00 off 1.7 oz bottles of PINK Silicone and PINK Water and 2.0 oz bottles of Gun Oil Silicone and Gun Oil H2O
- $4.00 off 3.3 oz bottles of PINK Silicone and PINK Water and 4.0 oz bottles of Gun Oil Silicone and Gun Oil H2O
Our president and CEO, Scott Fraser, who by the way is a huge fan of Valentine's Day and the joy it brings to couples of all sexual orientations, had this to say: "As our reach into mass market retail pharmacy and grocery chains has expanded, so have our marketing and promotional programs to support the availability of our award-winning products in these locations. The timing of this promotion just as we enter the Valentine's Day buying season should position us as a highly-desirable and value-based purchase choice."
He went on to say, "It's wonderful knowing couples all around the world will be turning up the passion this Valentine's Day by adding a little PINK and Gun Oil to the bedroom...or living room...or wherever the mood strikes!"