EMPO Progress Reports

PINK® Water Goes Head-to-Head with KY, Durex, and Trojan

December 2, 2014

We are proud to report that our PINK® Water personal lubricant has officially made the Top-10 List for unit sales as reported by IRI Data in Chain Drug Review magazine. Among the major lubricant producers included on this list are KY, Durex and Trojan - so it's exciting to see PINK holding its own nationally against the big guys!

In the related articles, we found these excerpts interesting in terms of the rapid progress of sexual wellness products, such as personal lubricants, into the mainstream consciousness of the American consumer:

"Women and marketers are both increasingly open to discussions about the human body and its special needs, according to some recent reports, and manufacturers appear to be listening. A survey conducted by Combe Inc.'s Vagisil Women's Health Center found that about 43% of women are comfortable discussing their personal issues."

"Feminine hygiene is a large and expanding category for drug, mass and other outlets, but for many consumers it is also one that is marked by awkwardness and a lack of knowledge. To overcome this, when Kimberly-Clark decided to introduce U by Kotex -- an innovative, bold, new line of feminine care products -- the manufacturer worked with outside advisors to create an award-winning program to show Millennials that U by Kotex is 'not your mother's menstrual protection.' The innovative program generated major traditional and social media coverage and helped drive women to make positive purchasing decisions."

"A recent Global Industry Analysts Inc. report focusing on feminine hygiene products noted that 'organic production alternatives' bode well for the market. Manufacturers and chain drug retailers have noted this trend, and an increasing number of them are taking innovative steps to meet the growing demand."

Scott Fraser, president and CEO of Empowered Products, commented, "In our continuing commitment to evolve our PINK® and Gun Oil® lines into the world's leading sexual wellness brands, it is key that we perform alongside the major names. I expect our investments in national marketing, such as coupon campaigns in our national chain accounts, to yield increasing sales going forward. I also encourage all EMPO shareholders to thoroughly review our most recent quarterly report at http://www.empoweredproducts.com/investorssec.php and forward any relative questions to us."

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