EMPO Progress Reports

Empowered Products (EMPO) Goes PINK® in Midwest with Meijer Stores

March 27, 2014

We are pleased to update our shareholders on our brand new sales relationship with Meijer Stores. Meijer operates 204 supercenters and grocery stores throughout the Midwest region of the United States. We've now made initial shipments of our PINK Silicone, PINK Water, and Hot PINK sensual lubricants to Meijer Distribution Centers for placement in all of their 200-plus stores. Consumers can now pick up these popular PINK items in 3.3 ounce bottle sizes in the Family Planning section of Meijer stores.

Scott Fraser, president and CEO of Empowered Products, stated, "Our PINK presence continues to expand across the U.S. as evidenced by this outstanding Midwest regional exposure at Meijer stores. We are excited to be growing our PINK brand with this leading retailer who is credited with pioneering the modern supercenter concept back in 1962. Americans are becoming increasingly accustomed to purchasing adult products, such as personal lubricants, along with their regular grocery and pharmacy shopping, and we view our new sales relationship with Meijer as a fitting example of that emerging consumer trend."

Meijer is a Grand Rapids, Mich.-based retailer that operates 204 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. More information on Meijer can be found at www.meijer.com.

Last month, we announced a similar sales relationship with another key regional chain, H-E-B Grocery Company, and thus we are excited about our continued growth prospects within the U.S. regional chain sector.

On the national chain front, we've also been making great strides with sales relationships with many of our nation's top retailers, including:

  • CVS: 5,000 U.S. retail locations
  • Wal-Mart: 600 U.S. retail locations
  • Walgreens: 7,000+ U.S. retail locations
  • Rite Aid: 4,548 U.S. retail locations for PINK® Silicone / 3,705 U.S. retail locations for PINK® Water
  • Kroger: 1,400 U.S. retail
  • Target: Online retail sales at Target.com

In total, our empowering products are now available at over 21,000 retail locations in more than 30 countries spanning four continents. These include the national chains as mentioned above, regional chains such as Meijer and H-E-B, and adult-product venues.

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